Geri Wang on TV and Digital Video Advertising

Geri Wang
Geri Wang, ABC

“For long-form video, everything is TV, and everything is digital.

Some of the best practices the television industry has established are going to migrate to the long-form video business. At the same time, the best digital practices are going to influence what we do on television. This is not some bifurcated, two separate pieces of business.

We are living in a video world. Where we make mistakes, we try not to repeat them on the other platform.”

~Geri Wang, President of Sales and Marketing, ABC Television Network

Interview conducted by Ellen Oppenheim on September 14, 2012. Appeared in eMarketerCMO One-to-One: At ABC, ‘Everything Is TV, and Everything Is Digital’Publication Date: October 1, 2012


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s