“For long-form video, everything is TV, and everything is digital.
Some of the best practices the television industry has established are going to migrate to the long-form video business. At the same time, the best digital practices are going to influence what we do on television. This is not some bifurcated, two separate pieces of business.
We are living in a video world. Where we make mistakes, we try not to repeat them on the other platform.”
~Geri Wang, President of Sales and Marketing, ABC Television Network
Interview conducted by Ellen Oppenheim on September 14, 2012. Appeared in eMarketer, CMO One-to-One: At ABC, ‘Everything Is TV, and Everything Is Digital’, Publication Date: October 1, 2012