Initially, I wasn’t convinced that this campaign had legs. But boy oh boy…was I wrong. You really flew with this idea. You did excellent research on your target audience, and demonstrated excellent critical thinking skills about why a campaign like this matters.
Clearly, it struck a chord with people. I’m very impressed you caught the attention of some celebrities and bloggers.
Your report also demonstrates a deep understanding of analytics. Analytics is a key skill for communicators. A lot of people can write but not a lot of communicators understand web metrics. This portfolio piece shows you get it.
I’m glad that I was able to surprise with this project. It just goes to show that anything is achievable if you believe in yourself and utilize every tool you can. Social media is definitely a tool that brands and causes alike can benefit from using. I’ve proved that.You can create something from nothing with the help of social media.