Why Link Building Is Not Worth Your Time

link building

Ever since MozCon 2015 link building has been in the news a lot.


Representatives from the major search engines said they no longer see link building as an effective strategy for boosting visibility and authority.

What’s more, most link building strategies are now prohibited and your site will receive back-setting penalities if found to be practicing black hat link manipulation, such as spamdexing. It’s been 3 years in the making, but Google and the other major search engines can now immediately detect if your site is practicing link building schemes.

Read more about why link building strategies are not a good idea and watch this video while you’re at it.

Further Reading

Why Google Says Building Links Can Harm Your SEO Efforts – Josh Steimie (Forbes)

A Modern Day SEO Story Of The Little Local Business Owner Vs. The Big Bad Link Building Company – Karina Shum (FSLocal)