An atypically warmer autumn and winter for most of the United States is not cool for retail brand sales.
the stuff of nightmares for countless retail CEOs.
This kind of weather typically leads shoppers to postpone purchases of winter coats and boots, potentially leading customers to decide to forego buying new winter clothes altogether until next year. And that means stores will be stuck with unwanted merchandise they could end up selling at clearance prices in January, adding to pressure on profit margins at a time when big chains are spending a ton on e-commerce to compete with Amazon.com.
so far this holiday season, apparel-only stores have already lost $343 million through December 12. And that tally doesn’t even include the department stores.