So many businesses don’t utilize social media to the fullest because they don’t know all the features available. Worse, they don’t see how to use the tools available to them to give themselves an edge over their competition.
The “competitive edge” that social media extends is giving insights that inform businesses, making it easier to form connections that lead to something.
Social listening is the process of monitoring social channels to gain those valubale insights, both numeric and qualitative. With those insights businesses can optimize the way they develop strategies, thereby making better decisions, which makes their efforts not for nothing. Insights can help you anticipate trends, so you can position your business as a trendsetter or authority of whatever you sell. Insights make it easier for you to figure out what customers want, what you should discontinue, and what you should develop. The best application for insights is how you approach your engagement with users on social media. You can read my full article on Geoffresh.com to learn more about turning your connection with your customers on social media into something “valuable.”
For a quick summation, watch this month’s episode of “Digital Marketing News – Keeping Up With Geoffresh” right here:
Geoffresh Inc. provides affordable digital marketing solutions, and Geoffresh Inc. offers social media services. If you are looking for some assistance in social media strategy, Geoffresh would be a strategic agency to consider. Any questions, feel free to contact me.